Wednesday, November 26, 2008

Three design proposals for Goldfinger Consulting. Ambigrams.

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Blogger RylOraMcBeck said...

Great job on all. I think that the top version is the most readable and stylish, classic. And the third one is very cool, but a little hard to read. If it is going to sell as a logo, your best bet is the first one. It's the clearest. I do have a few suggestions for making the first a little clearer if you wanted a suggestion. I would raise the cross bar in the "f" until it is visually level with the top of the "I" and extend the bar to the right a little more. The cross is getting a little lost. You can also have the ascender of the "f" be a little thinner coming into the crossbar, as well. Keep the left side of the ascender as it is but make the right thinner. Then the "f" should have a little more interest while the "n" on the flip side will be made clearer. Also, the flourish is making the "G" disappear, so I would rotate it up some so the the top of the "G" comes back. Fantastic job. I am always thrilled when an ambigram is a solution for a logo.

12:15 PM  
Blogger Ambiblog said...

I agree with the above comment. The bevel/emboss effect isn't working well on the bottom one, and the middle one looks a bit too flat. The lettering in the top version looks beautiful, and the gradient really works well with the style of the lettering to help legibility.

Great job as always! What's going on with NAC?

4:38 AM  
Blogger nagfa said...

Thanks, Michael & Nikita. We appreciate the detailed comments and critiques; we realised that a simple gradient/lettering style/choice colour could make or break a design. These three designs are good examples, and the accompanying critiques from Michael accentuate that fact.

The top version did receive the most positive feedback from the client. :)


1:10 PM  

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