Thursday, July 02, 2009

A design drafted during the US elections. The letter combinations fell into their respective places very cooperatively.
One 'secret' of doing a successful ambigram is the word choice. A word whose letter combinations need minimal manipulations works best. That's the same reason why 'naturally occuring ambigrams' are by far the most legible and most readable of ambigrams.
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From the design above, we'd noticed that the first three letters 'T-h-e' and last three letters 'e-n-t' easily rotate into each other. Having a 'safe' formula in mind, we could then simply choose other words or phrases which start with 't-h-e' and end with 'e(or a)-n-t'.
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We chose 'TheMutant'. No surprise, the result proved very easy readability:
Next word is simply an extension, 'TheMilitant':

In fact, we had something similar done years back:


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