Sunday, June 07, 2009

Another opportunity presented itself. The published article on Today (please refer a quite recent post) was only part of Sony Picture's (Singapore) publicity for the Angels & Demons movie. They had roadshows at various malls, one particularly grand one at the new Iluma mall (Iluma: rather apt, don't you agree, since the 'villain' of the film is the 'Illuminati') and a round-the-island race a la Robert Langdon's own around Rome.
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For us Nagfa, we were entrusted to design four ambigrams relating to the story plotline. These four ambigrams would be later used as part of a contest during the Gala Premiere for the film itself. We proposed more than four.
Vittoria Vetra, the main (only?) female character in the film. This was not included in the final four, as understandably, the contest would be held prior to the screening and non-readers of the book (perhaps, readers, too, frankly) wouldn't be able to know the name.
(The conflict of) Science & Religion. We opted for a more inclusive '&' rather than 'or'. Included in final four.

Two versions of 'vatican'. Top version included in final four.


Two versions of 'Race Against Time'. Top version included in final four.



Two versions of 'Antimatter'. Top version included in final four.
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In our next post, we'll show how the ambigrams were used during the Singapore Gala Premiere of Angels & Demons.
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salam,
nagfa: Naguib & Fadilah (..and baby Nayla)

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1 Comments:

Anonymous Diah Utami said...

They're great designs. May the best win. Good luck!

10:26 AM  

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