Tuesday, August 02, 2011

Logo: Chembridge

This post has nothing to do with ambigrams, and we foresee more of such posts in the near future. Early this year, we were given the task to design a logo for a joint exercise between Singapore's National Environment Agency (NEA) and the Malaysian counterparts. The name for this exercise was ChemBridge, and it involved the emergency evacuation and containment of hazardous chemicals spilled along the bridge linking the two countries.

Below is the screen shot taken from the news, of the CEO of NEA:
The cap which he wore, similar to the one we received:
After several rounds and drafts of logo designs, the chosen design depicts a stylised chemical drop onto a bridge:

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